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Tourism update | 31 March 2023
31 Mar 2023
Yesterday marked Global Meetings Industry Day, recognising the importance of business events across the world. The federal government took the opportunity to confirm a $2 million allocation to measure the impact and benefit of business events in Australia. The project is being rolled out in two phases, including the addition of new questions to Tourism Research Australia’s National and International Visitor Surveys, which are already in place and collecting data. Secondly, the government will work closely with ACCI member, Business Events Council of Australia, to roll out “bespoke data collection points including venues, organisers, delegates and exhibitors” across the country. The allocation to measure the impact and benefit of business events is a welcome investment that will provide meaningful data and support the ability to track progress against the THRIVE 2030 targets.
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